Privacy Policy — Optimal Data

1. Who We Are

Optimal Data LLC (“Optimal Data,” “we,” “us,” or “our”) is an engineering-led holding company that builds data-driven consumer products. Our primary product is Optimal Shopping, a real-time grocery price comparison platform. We are headquartered in the United States and operate at optimaldata.org.

2. Information We Collect

2.1 Information You Provide

Email address (newsletter signup, contact form, career interest)
Name, company, and message content (contact and enterprise inquiry forms)
Account credentials if you create a Optimal Shopping account

2.2 Information Collected Automatically

Usage data: pages visited, features used, search queries within Optimal Shopping
Device and browser information (type, OS, language, time zone)
IP address and general geographic location (country/region level)
Cookies and similar tracking technologies (see Section 6)

3. How We Use Your Information

We use the information we collect to:

Operate, maintain, and improve our products and services
Respond to your inquiries and support requests
Send product updates, announcements, and newsletters you have opted into
Analyze usage patterns to improve product performance and features
Comply with legal obligations

We do not sell, rent, or trade your personal data to third parties. Ever.

4. How We Share Your Information

We share data only in limited circumstances:

Service providers: We use Supabase (database and authentication) to store and process data on our behalf. These providers are contractually bound to protect your data.
Legal requirements: We may disclose data if required by law, court order, or to protect the rights and safety of Optimal Data and its users.
Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.

5. Data Retention

We retain your personal data for as long as necessary to provide our services or as required by law. You may request deletion of your data at any time by contacting us at hello@optimaldata.org.

6. Cookies

We use essential cookies for authentication and session management. We do not use third-party advertising cookies or cross-site tracking cookies. You can disable cookies in your browser settings, but doing so may affect functionality.

7. Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you
Correct inaccurate data
Request deletion of your data
Opt out of marketing communications at any time
Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at hello@optimaldata.org.

8. Children's Privacy

Our services are not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of material changes by updating the “Last updated” date at the top of this page. Continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact Us

Questions about this policy? Reach us at hello@optimaldata.org or through our contact page.