Commercial
Market data, opened up.
Prices, availability, and market information are usually scattered and hard to use. We collect and structure them into products anyone can use.
Optimal Data
The data was
always yours.
Optimal Data builds consumer products on the market data that usually only companies get to use. The first is Optimal Shopping—grocery price comparison built on prices we collect ourselves.
01 / Product
Grocery prices,
compared properly.
Optimal Shopping is our first product: one place to compare grocery prices across major retailers, built on pricing data we collect and structure ourselves.
Available now
See what your whole list costs at each store.
Build a list, compare prices across retailers, and see where the complete basket costs less. Results are ranked by price—never by who paid to appear first.
Optimal Shopping
Sample comparison
Comparing prices for
Whole milk · 1 gallon
3 stores
01
Aldi
Lowest example price
Best price$3.29
02
Walmart
Example price
$4.18
03
Target
Example price
$4.49
Illustrative prices. Open the live product for current pricing near you.
- Independent
- No sponsored results
- First-party data
- We collect prices ourselves
- One view
- Every store, one list
02 / Method
How raw data becomes
a clear answer.
Market data is messy—every source has its own formats, names, and timing. The work is making it consistent and reliable enough to answer a real question.
01
Collect
Pull pricing and product data directly from the source, continuously.
02
Normalize
Match products, stores, and prices across sources into one consistent model.
03
Compare
Track what changed, what differs between stores, and what it means for a decision.
04
Deliver
Ship the answer in a consumer product built around the decision being made.
03 / Alignment
Two kinds of data.
Two different rules.
Personal
Your activity, protected.
Data generated when you use an Optimal product is used to improve that product. It is never sold to advertisers or data brokers.
04 / Direction
One data platform.
Many products.
Shopping is the first application of the platform. The same foundation—collection, matching, history—extends to other markets where prices and information are hard to compare.
The platform
The Optimal data layer
Collected once, structured once, reused across products.
Shopping
LivePrices, products, stores, and the cost of a complete basket.
Finance
Research directionRates, fees, and pricing for major financial decisions.
Health
Research directionPrices and product information for health and nutrition.
Housing
Research directionMarket data for the largest purchase most people make.
Optimal Data
Useful data.
Clearer choices.
Market data should work for the person making the decision, not just the companies selling to them.